What is typography?

Before we discuss the importance of typography, let us first understand what the term 'typography' means. From its name, you could have easily deciphered that it is something to ...

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Typography's significance

Both the digital and the printing media are heavily dependent upon this term, as they are the ones who would be dealing with the typed texts quite often. And, come on, what is not digital ...

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Why it matters

What is typography?

Before we discuss the importance of typography, let us first understand what the term ‘typography’ means. From its name, you could have easily deciphered that it is something to do with the act of ‘typing’ and, which is of course, true! Typography deals with the way how the letters and texts are arranged or presented in type.Basically, it is the art of arranging type so that the content looks legible and pleasant to the reader.

Although the description looks simple, there is much more to do with the term. Right from choosing the proper typeface to the font size, font color, alignment, and spacing, many things have to be considered or, despite the content being informative, none of the readers would be interested to peruse if the presentation is careless and galling.

For example, when you visit a website to make a purchase if the interested item’s description is mentioned in such a small font size and that too in a clumsy font style, would you be willing to proceed further? In this fast-moving digital world, and that too with the availability of the overwhelming options, nobody would pain themselves to decipher the annoyingly created texts and would rather prefer to choose the next best option aka the next best website available to quench their needs.

Not only this, there is much more to its significance, which we are here to uncover in detail.

Typography's significance

Both the digital and the printing media are heavily dependent upon this term, as they are the ones who would be dealing with the typed texts quite often. And, come on, what is not digital today and therefore, most of us are impacted due to this typography and hence, highly essential for us to understand its significance.

  • Easy to comprehend

Not only your simple and humble language matters; the simplicity of presenting the language in your website or your book matters, as it allows the readers to peruse the contents flawlessly and comprehend the messages within them. When you choose the right typeface, with the right size, color, and the alignment, the content would look legible, which provides the scope for the reader to decipher them appropriately. If your customers could not understand your type then what is the point in having a websiteor writing a book that too intended for their perusal?

  • Attracts the customers

When somebody is looking for some information on the web and found your page listed in the search engine’s result, the moment they enter your page, even before reading the contents, the appearance of your contents will make them decide whether to stay on the page or leave the page immediately. Therefore, with the better utilization of the proper typography aspects, one could attract as many customers as they want, which is important for any successful business.

  • Boosts your online marketing

When the word of mouth about your pleasing and legible web content reaches the mass population, it is sure to increase the traffic to your website that would boost the online marketing of whatever you are doing or selling. That is why, sensible business people never fail to collaborate with the efficient graphic design professionals, who know the importance of utilizing the proper typography aspects that could enhance the

    website’s appearance and, at the same time, attracts and retains the customers, who would do good to the growth and success of their business.

    This is indeed a serious aspect to consider as the world today is heavily dependent on the internet technology for most of its purposes and hence, any online marketer should properly utilize the power of typography for their benefit and do wonders to their business.

Increased sales

  • The largest e-commerce company like the Amazon could do better not only due to their ocean-like availability of goods anytime but also due to their website’s appeal, efficiency and easy accessibility that make customers prefer coming to them often. People while buying goods in such a site would do lots of reading to know about the product’s descriptions, the previous customer’s reviews, the return policies etc. as only through these, they can be assured of their product’s superior quality. Therefore, the typography very well matters here and the people would be interested to proceed with the purchase only if all the information are legibly and pleasantly available for their perusal.

    If the product seems satisfactory after knowing about all the details pertaining to it, the customers would happily proceed with the purchase of the product. Thus, if you are an online seller when your website is powered by the proper typography aspects, you could attract your customers, which would undoubtedly increase your sales quotient all the time!